The 5 Ingredients

A square book with text reading Product Experience Playbook and Automattic Design.

This website is best experienced as a printed book that you receive when you join us at Automattic Design.


System icons are designed to be simple, modern, friendly, and sometimes quirky. Each icon is reduced to its minimal form, expressing essential characteristics.

A variety of icons in the color red (very bright) from the Material icon set.

The icon set available with Material Design is versatile and if there’s a pre-existing icon that exists, then we should just join their team.