Begin and end
with the user
Your primary role as a designer is to understand who’s using your product and what they’re trying to accomplish. To interact with them. To try and develop deep empathy for them. And then to advocate for them and build the best solution for their problems. Every step in the process should be framed by the questions, “What problem are we solving?” and “For whom?”.
Design is a discipline that involves collaboration with many different stakeholders with diverse areas of expertise. Approach colleagues from other parts of the organization the same way you would approach a user. Learn about their needs and try to understand their point of view. Most importantly, when conflict arises, assume best intent — we are all here to achieve the same broader goals even when we have different perspectives on how to get there.
Get feedback often
Great design doesn’t happen in a vacuum. Ask for feedback while your work is in process — even if it’s still rough — whether it’s from your fellow designers, developers, users, or other stakeholders.
at good enough
As designers, we’re always learning – whether from our colleagues, competitors, or even from an interesting billboard on the street. It’s important to stay open to these influences and utilize them to iterate on existing work and to make new, awesome stuff moving forward. Stay open to critique and that little voice in your head that tells you when something isn’t quite done yet.
In an interview, Steve Jobs once said: “Making insanely great products has a lot to do with the process of making that product.” Process doesn’t not stifle creativity. Process frees you to do your best work.